Work

Shamalee’s work includes publications, books, reports, news, speeches, video scripts, websites and creative writing for brands and businesses. Her clienteles range from large corporations and conglomerates, established companies, as well as, small and medium businesses, new brands and entrepreneurs. This is a selection from a wider work portfolio. Get in touch to find out more.

If time was a long golden beach: Villa Océane, print

When Villa Océane first approached us through the fantastic design studio Mooniak to create the written narrative for a print brochure, their initial brief was to write a light-hearted piece with surf lingo. But, we saw something different. Looking at Villa Océane’s interior, moods and offer, it was obvious that their brand was more sophisticated … Continue reading If time was a long golden beach: Villa Océane, print

Made from paradise: Waves brand profile

We were excited about writing the official brand profile for WAVES because it is our personal favourite local slipper brand. It’s 100% local rubber, and completely biodegradable. When we met the WAVES team at the Samson Group’s DSI headquarters in Colombo, we understood that they are really serious about this sustainability aspect of the brand … Continue reading Made from paradise: Waves brand profile

SRI x FMLK: Digital content

SRI, the incredibly unique Sri Lankan transeasonal fashion brand commissioned us to create written content for launching its collection on the online fashion portal FMLK. Staying true to the brand’s allure of uber-cool tropical vibrancy, we worked on creating something that is commercially sound, hard-selling and Instagram friendly. Get lost in paradise through a timeless … Continue reading SRI x FMLK: Digital content

A mind flowing free in thread and colour: Joan Leth Pedersen biographic article

Joan is a fascinating multi artist with a Sri Lankan burgher heritage. She lives in Denmark now, but returns to Sri Lanka every year to her family estate in North-West of the island. When she commissioned us to write a piece about her life and work, we went and met her there at that beautiful … Continue reading A mind flowing free in thread and colour: Joan Leth Pedersen biographic article

Sri Lanka Design Festival: Editorial, promotional and environmental

Sri Lanka Design Festival is one of our biggest annually recurring commissions. Having written for the event since its inception ten years ago, our relationship with the SLDF brand is quite strong. Everything, from writing the content that promotes the event, news and press material to crafting written pieces that provide on-site information and inspiration … Continue reading Sri Lanka Design Festival: Editorial, promotional and environmental

Suba Gaman: digital and print content

Suba Gaman is the pioneer in tuk tuk tours in Sri Lanka before the market got flooded with similar brands that somehow, could never do it as well. In Sinhala, ‘Suba Gaman’ wishes well for a journey ahead. The identity developed by Sri Lankan visual designer Thilini Perera was that of a fun, easygoing, approachable … Continue reading Suba Gaman: digital and print content

SRI look book; fashion editorial

SRI is definitely the most unique fashion brand we’ve seen in Sri Lanka; that’s a big statement to make, but the brand does truly live up to it. It is a brand that revolves around Sri Lanka’s mystique as the island of serendipity, where an allure of innocence and mystery mix with natural beauty. SRI … Continue reading SRI look book; fashion editorial

Colombo Design Studio: Digital content

Colombo Design Studio is Sri Lanka’s first product design studio, and for the longest time, the only one. Its founder Lee Bazalgette is one of the most pragmatic designers we’ve met. Like him, CDS is also a function-first, minimal, fuss free brand. Writing their website content, our task was to make it interesting and in … Continue reading Colombo Design Studio: Digital content

Innovation Island: Sri Lanka’s creative industries’ strategy

This is probably one of the most interesting projects that we’ve consulted on. When AOD commissioned Public Works for a monumental project that involved playing a part in strategising and branding Sri Lanka’s creative industries policy proposal, it was very exciting. While the local creative industries strategy was something that a large number of stakeholders—from … Continue reading Innovation Island: Sri Lanka’s creative industries’ strategy

A new Sri Lankan style: FMLK editorial content

We’ve been working with the Sri Lankan fashion e-tailer FMLK for a few years now. While the brand uses their in-house promo team for everyday communications, they hire us to articulate the style philosophies and stories behind special collections. For FMLK it’s important to communicate the inspiration and story behind each collection because this is … Continue reading A new Sri Lankan style: FMLK editorial content

Female Futures Forum: editorial and promotional content

Female Futures Forum was originally founded in London by The Future Laboratory. When the Sri Lankan entrepreneur and female empowerment advocate Linda Speldewinde brought forward a South Asian edition in Sri Lanka, our studio Public Works was commissioned to design and write the promotional and editorial content for it. The forum revolved around discussing the … Continue reading Female Futures Forum: editorial and promotional content

Design starts here: AOD academic prospectus

We’ve been working with the pioneering design academy AOD for over ten years now, giving them consultation in strategy, branding and creating written content for all their work from proposals, pitches to promotions. As for any educator, one of the key promotional pieces for AOD is its academic prospectus. Every few years they invest considerable … Continue reading Design starts here: AOD academic prospectus

Akuru: manifesto for type design collective

Akuru Collective is Sri Lanka’s first and largest typographic collection. This amazing group uses their love for letters to pull off some groundbreaking work for type and language. AkuruCon and local editions of international type forums like AtypI (Association Typographique Internationale) and Typoday are all their initiatives to bring in global typographic knowledge to Sri … Continue reading Akuru: manifesto for type design collective

South Asian Apparel Leadership Forum; promotional and editorial content

The South Asian Apparel Leadership Forum is probably the most interesting knowledge-sharing platform the the regional fashion business. We personally love being part of this forum each year to listen to incredible speakers from around the world, like The Future Laboratory—the world’s leading trend forecasting agency, and Bandana Tewari—the former editor of Vogue India. When … Continue reading South Asian Apparel Leadership Forum; promotional and editorial content

Serendip Strings: digital and print content for music educational charity

Serendip Strings is an interesting children and music based charity set up in Sri Lanka by an Australian musician who wanted to share learning opportunities with rural children. When they approached us to create online content for them, we understood that the challenge was in creating flexible content that worked for web, and print. The … Continue reading Serendip Strings: digital and print content for music educational charity

Do or die: Dulith Herath interview story

We’ve been working with Sri Lanka’s e-commerce pioneer, Kapruka founder Dulith Herath for years now. His views on technology and its role in Sri Lanka’s economy are incredibly fascinating and his ideas remain as groundbreaking as ever. Among the many stories and written pieces we’ve developed on Dulith, this is the latest. When we met … Continue reading Do or die: Dulith Herath interview story

Colombo Innovation Tower: digital content for catalyst work space

The Colombo Innovation Tower is one of the biggest ventures related to creativity to take place in Sri Lanka. So, it was quite interesting to get an insider’s view into the project by being commissioned to write for their website. The project would bring forward the largest space dedicated to design, creativity and innovation in … Continue reading Colombo Innovation Tower: digital content for catalyst work space

Stronger where broken: Anoma Wijewardene interview story

We have been working with the prominent contemporary Sri Lankan artist Anoma Wijewardene for years. Anoma’s commissions for stories are always a challenge because they need to capture the complexity of her art and the emotions behind it. From a professional point of view, it was important for Anoma to bring in her future work, … Continue reading Stronger where broken: Anoma Wijewardene interview story

The knight with the pearl earring: Deloraine Brohier memoir

When the writer, Burgher cultural authority and researcher Deloraine Brohier passed away, we penned a tribute to her. The memoir was published on the Sunday Times as the official feature to celebrate Brohier’s life and work. This piece was written as a personal memoir to a friend, and captures the significance of Brohier, her work … Continue reading The knight with the pearl earring: Deloraine Brohier memoir

Urban Island; city stories product series

When Urban Island commissioned our studio Public Works to design a product series that captured some of Sri Lanka’s most iconic cities, we were excited for two reasons; it was a project that combined both our individual expertise in writing and visual art, and it was an opportunity for us to crystallise some of our … Continue reading Urban Island; city stories product series

Finding: Linda Speldewinde biographic chapter

This biographic chapter was developed for Linda Speldewinde-one of Sri Lanka’s best known female entrepreneurs. When Linda was invited to contribute a biographic chapter to the entrepreneur’s handbook ‘How to Start Up a Company and Not Ruin Your Life’ by ©2018 Robert Sager & Neville Gaunt, she approached us to write this piece. The writer’s … Continue reading Finding: Linda Speldewinde biographic chapter

The Brandix way: annual report

  ‘The Brandix way’ was developed for Brandix’s annual sustainability report. Brandix is one of Sri Lanka’s largest apparel manufacturers operating in several countries. The brief was to capture how Brandix was an organisation that did things differently, with sustainability as a central dynamic of the company. To convey this, the phrase ‘the Brandix way’ … Continue reading The Brandix way: annual report

#ReadyforTomorrow: film script

#ReadyForTomorrow video script developed trgeting young creative youth, as part of recruitment campaign for a Colombo based design college.

On a lush earth: company anniversary book

This anniversary edition book was commissioned by Elpitiya Plantations of the blue chip conglomerate Aitken Spence Group. After twenty five years, the company has overcome serious challenges and moved from being a loss-making venture in deep debt, to Sri Lanka’s top rated plantation. The Elpitiya team was optimistic, inspired and victorious—a sentiment worth capturing in the … Continue reading On a lush earth: company anniversary book

Island experiences + enterprise must-knows: international prospectus

AOD brochure

Colomboscope: film script

This video script was developed for Sri Lanka’s largest festival for the arts—Colomboscope. The script was commissioned by its organisers and partners Goethe Institut Colombo and John Keells. It was written with minimal text, to fit the art direction and concept of the two filmmakers. The words were crafted to fit the festival’s theme, the … Continue reading Colomboscope: film script

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