We’ve been working with the pioneering design academy AOD for over ten years now, giving them consultation in strategy, branding and creating written content for all their work from proposals, pitches to promotions. As for any educator, one of the key promotional pieces for AOD is its academic prospectus. Every few years they invest considerable thought, energy and funds to rewrite and redesign a prospectus that resonates their most current offering, thinking and opportunities. Being an intensely active entity with large amounts of industry collaborations, events and projects, condensing all this into an academic prospectus along with information like curricula, course structures, faculty and alumni stories, is always a challenge for the writer and designer alike. Our writing was combined with the Indian designer Pushpi Bagchi for this edition of the AOD academic prospectus.
This editorial project was commissioned by the Sri Lankan design college—AOD, as part of its international campaign to attract students from overseas. Considering the target audience, the words, tone and the ideas brought into the text were carefully considered. These elements were crafted to be in line with the thinking and aspirations of twenty-something-year-olds in predominantly European markets. At the same time, content was also developed with the idea of presenting a modern design education destination out of Sri Lanka, bringing in strategic direction to the writing.