‘The Brandix way’ was developed for Brandix’s annual sustainability report. Brandix is one of Sri Lanka’s largest apparel manufacturers operating in several countries. The brief was to capture how Brandix was an organisation that did things differently, with sustainability as a central dynamic of the company. To convey this, the phrase ‘the Brandix way’ was coined as part of this project, bringing in the company’s social and environmental policies and practices to the focus. The writing took a tone of earnestness, empathy and consciousness reflecting the company’s human and environmental centric work. This report helped Brandix convey one of its most fundamental work philosophies to stakeholders, clients and the general public.
Editorial design by We Are Designers.