#ReadyforTomorrow: video script

 

This video script was commissioned by Sri Lanka’s leading design college AOD. The brief was to capture the energy of young people who aspire to change the world with their creativity. The video script was given a tone of rebelliousness that syncs with the undercurrents of youth culture, while embracing the potential held by young people to build a different tomorrow, by nurturing their skills. The words were carefully chosen to be aspirational and positive connecting to the idea of the future and tomorrow, while also bringing in word choices that hint at being courageous. This video played a critical role as a powerful social media advertisement, and the client succeeded in making its recuitment targets expected from this campaign.

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