Translating island experiences for fashion

SRI is definitely the most unique fashion brand we’ve seen in Sri Lanka; that’s a big statement to make, but the brand does truly live up to it. It is a brand that revolves around Sri Lanka’s mystique as the island of serendipity, where an allure of innocence and mystery mix with natural beauty. SRI captures it so well with modern style statements that could really work anywhere in the world. To create the introduction for SRI, we followed the brand identity that was created by The Future Laboratory—world’s leading trend forecasting agency.

SRI comes from a place of serendipitous ease. It exudes a sense of innocence and mystery. SRI comes alive in the same kind of intense vibrancy that you find in nature as you walk barefoot through the wilderness in a faraway tropical island.

SRI commissioned us again to create written content for launching its collection on the online fashion portal FMLK. This time, the story had to be told to Colombo’s jet set audiences. Staying true to the brand’s allure of uber-cool tropical vibrancy, we worked on creating something that is commercially sound, hard-selling and Instagram friendly.

Get lost in paradise through a timeless story artisan-woven in rich textures of twills, ombre and herringbone in tropical colours made from memories of somewhere magical. Get into the mood with urban minimalist style in futuristic easy silhouettes, perfect for the here-and-now transients, ever-curious culturists and neoteric wanderers whether in London, Tokyo, Paris, Colombo or New York.

Presenting the master expressionist behind the looks that left some serious impressions this London Fashion Week— Amesh Wijesekera—who made all heads turn with his award-winning international debut at GFW 2015. He returns to the catwalk as the designer, curator and stylist behind SRI’s trans-seasonal launch capsule that got everyone vibing in tropical modernism at London Fashion Week SS18

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